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Header Tags Like H1 or H2: This is another area people spend lots of time in, as if these fields were created specifically for SEOs to put keywords into. They weren't, and they aren't. They're simply one way to mark up your website code with headlines. While it's always a good idea to have great headlines on a site that may or may not use a keyword phrase, whether it's wrapped in H-whatever tags is of no consequence to your rankings.
Search Engines Love H1 Elements – We Think!It has been argued that the main search engines pay more attention to H1 elements these days, so you might want to consider this when creating your pages, and include your best keywords in it. While the THEORY is sound, there is little actual evidence that H1-H6 headings improve SEO (For Google).